Specializing in function and comfort, the Gossard Answers line offers essential basics for cup sizes B - G. At Gossard, we understand that wearing the right lingerie can transform your shape and your confidence as well.
Gossard lingerie understands women and is the obvious and smart choice. Please enter your email address notify me. Make your inbox happy by joining our exclusive newsletter! Gossard is celebrated for producing beautiful lingerie that naturally slides from everyday-wear to special occasion.
Through captivating and eye-catching designs, Gossard aims to make women everywhere feel glamorous, sensual and confident. With its finger on the pulse of fashion, Gossard delivers creativity and innovation, while offering the perfect balance between fundamental style, fit and luxury. To give you a bit of history, Gossard was established in by Henry Williamson Gossard, inspired by a theatre performance by the actress Sarah Bernhardt during a trip to Paris.
He was particularly fascinated by the corset she was wearing, leading him to launch Fashion in the United States. Decades of innovation have followed remaining true to his original vision, providing glamorous and sensual lingerie using the latest innovation fabrics ensuring the ultimate comfort and fit. I have been working a bit more than 10 years overlooking different areas such as marketing, design and helping on the export development when needed.
The brand has been going from strength to strength with a real growth on key ranges and a strong uplift in sales on export. Our sales in the UK have always been stronger online and there are a lot of opportunities still which we are working on to give the brand a real international feel.
The Super Boost lace range has always been a bestseller as it offers such an amazing fit from A to G cups creating the perfect rounded apple shape with a beautiful plunging uplift. We have probably launched all possible colours in that range to please our customers who are very loyal to that specific fit. The Glossies range plain and lace have been the really 'hit' as it is encapsulating what all younger women crave for: lightness, sexy with that sparkly see-through fabric, support goes up to a G cup , invisibility and colours.
The sales have exploded since on this range, which lead to creating a range stretch with Glossies Lace. We are also looking to offer more shapes like a very light padded hi-apex bra ready to launch early next year.
Finally, the new range Encore is gaining momentum offering a bold yet contemporary lace for the perfect day to night combination. We do sell the regular sizes very well, as we provide that amazing lift and push which most women want, but we are also having a very strong sell through on our DD to G range, as we offer a level of sophistication and fashion which could be difficult to find at reasonable prices.
JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser. Renowned for Heritage and style Gossard is trusted for producing beautiful lingerie. Through captivating eye-cathching designs, Gossard aims to ensure women everywhere feel confident and glamourous.
With its finger on pulse of the fashion industry, Gossard offers the perfect balance between innovative designs and delivering excellence in fit.
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