These two conflicting souls — whose rivalry perhaps reached its greatest heights in the s — are in some ways tied to FIAT and Gianni himself, honorary president of Juventus. There's more to it than that. Over the decades Turin developed into a metropolis of footballing passion which came to a halt on Sunday to listen to the radio.
In , Turin became the capital of Italian football, when the Torino side of Pulici and Graziani won the Scudetto, with the Juve of Bettega and Anastasi just two points behind. It was in the '70s, after a few difficult years, that Juve returned to the top of Italian football, laying the groundwork for an era of incredible success, not just in Italy but — finally — on the international stage too. This is where Giampiero Boniperti became the connection with L'Avvocato's first Bianconeri experience.
Boniperti became president on the club in Over the next 20 years until , autonomously but with Agnelli always by his side, he guided the Bianconeri to victory in every international tournament there was to win. Those were unforgettable years which fans more than a few decades old still get goose bumps thinking about now. In Juve got over the disappointment of surrendering the title to their cross-town cousins the previous year and, having reclaimed their throne in Italy, set about reigning in Europe too.
The Bianconeri went close in , but had to bow to Johan Cruyff's fabulous Ajax side. They went into the final as favourites but left Athens empty-handed because of that cursed goal after just nine minutes. A goal Juve were unable to come back from, with the disappointment broadcast from Greece to the screens of all Italian supporters.
Many of whom didn't sleep that night. Flags with the images of the trophy, cakes, cars mostly FIATs, naturally , all in black and white for a victory parade lasting the whole night. Everyone hoped the parade would be held two years late, on 29 May , when Juve deservedly reached the final once again. The Battle of all Battles was set for Brussels. Juve v Liverpool, a repeat of the Super Cup played in the snow at the Stadio Comunale a few months earlier, after Juve had won the Cup Winners' Cup and Liverpool the European Cup, beating Roma in a shootout the memories of which still burn in the capital.
That January Super Cup settled by Boniek was the perfect prelude for the most highly anticipated final of all. Yet the final was to be played in the worst circumstances imaginable: an inadequate stadium, public order problems, and that explosion in section Z an hour before kick-off. Everyone knows what happened that evening. Agnelli was in the stands in Heysel and left early without seeing that despite, or out of respect for, the 39 individuals he later called 'Our Fallen' , the match would go ahead.
The match went ahead and Juve won. But there was no victory parade in either. That 29 May will forever be a day of mourning that lives on in us all.
In the end L'Avvocato did get to see Juve lift the European Cup, or Champions League as it had become, in Rome in , just a few years before he departed this world. Gianluca Vialli, a personal favourite of Agnelli's, was the captain of that side, which included Alessandro Del Piero.
Certain skills make great individuals stand out and L'Avvocato possessed the ability to come up with nicknames, respond with a quip and make seemingly light-hearted or sarcastic comments that were imbued with meaning.
L'Avvocato was the wristwatch he always wore with such class. L'Avvocato was the man who would call players and coaches at all hours of the night — and those on the receiving end were always honoured. L'Avvocato was the one-word answer in response to a protracted question. L'Avvocato is a story of bonds, relations, stars — football and non — of 'Made in Italy' becoming 'Made in the world'. He is a story which began years ago and is unlike any other, past or future.
Your Profile. Giovanni Agnelli: years of gratitude. Everyone who loves Juventus owes Giovanni Agnelli an infinite debt of gratitude.
Gratitude for victories, emotions and excitement. That idea was named Juventus, the Latin word for youth. And we, the people of Juve, know it too. Today, however, we are talking about life. The story continues. From lawyer to business leader. A love and a bond that would later lead them to become honorary presidents of the club. That factory is clearly FIAT. That household name is clearly Giovanni Agnelli. A parade which never took place. Otherwise known as Pinturicchio.
Agnelli was anything but banal. A story that is Italian, global, sports and football. And utterly Bianconeri. Rome votes for new mayor in run-off election. Rome mayoral candidate Michetti accused of anti-Semitism.
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Register your account. Forget Password. Thursday, 11 November Italy's news in English. Wanted in Rome. All Images of the day Video of the day. Classifieds categories. Main sections. See top classifieds categories. See all top Yellow Pages categories. See all news categories. See top What's on categories. Where to live in Rome. On his th birthday, Agnelli remains a defining figure in Italian history. The eldest son of seven children, Agnelli grew up in an atmosphere of wealth and high tastes.
All of the Agnelli children were expected to behave well, but Agnelli was a mischievous child. When Agnelli was only 14 years old, his life took a fateful turn: his father was killed in a gruesome plane crash.
Like a prince being inculcated for the throne , Agnelli was instilled with the skills and tools of an industry leader. He learned to negotiate and orchestrate from an early age. Luckily for Agnelli, he was born with charisma and magnetism that would serve him for the rest of his life as a playboy, a businessman, and a national icon.
As a young man, he studied at Pinerolo Cavalry Academy. He was greatly influenced by his early trips to the United States , beginning in He was struck by the modern landscape of the country, which seemed years ahead of Italy. He was inspired by the fast-paced, chaotic atmosphere of New York City, and admired Detroit for its industrial might.
Even as a teenager, he knew he wanted to help Italy progress and prosper. A passionate young man As Agnelli grew into a dashing and refined man, a larger change was unfolding on the world stage: World War II. He was only 18 years old when the war began. In the early years of the war, Agnelli did the things he was supposed to. He was en route to take a job at Fiat when he had a swift change of heart and decided to join the war effort.
He was fluent in English , which made him a useful liaison for communicating with American allies. A political playboy After the war, Senatore Giovanni Agnelli was accused of being a Fascist collaborator. Though the accusations would later be disproven, at the time, he was forced to give up his leadership of Fiat.
Instead, he took the position of vice-chairman, allowing Vittorio Valletta to run the company , which he successfully did for the next 22 years. Valletta helped Fiat become a symbol of postwar economic perseverance: in Turin, Fiat offered its workers numerous benefits such as housing, medical insurance, and childcare, as Tagliabue describes.
Surrounded by luxury, fine arts, and fast-paced sports, Agnelli was a regular Casanova. Along with fellow playboys like Aly Khan, Porfirio Rubirosa, and Gunter Sachs, he enjoyed a life of luxury, drugs, sex, and glamour. Through Pamela, Agnelli solidified an amicable relationship with British and American political leaders including the Churchills and the Kennedys that would pinpoint Agnelli, Fiat, and Italy as sophisticated players in global politics.
The road from reckless playboy to married man Agnelli contrast his romantic conquests with an intellectual love of the arts and a chaotic passion for sports. He surrounded himself with artwork he enjoyed and became an early style and taste influencer.
He was known for his effortless sense of style: slick wavy hair, a watch worn over a jacket sleeve, slightly unbuttoned shirts, and shortened neckties. In Agnelli , even designer Valentino admits to being inspired by Agnelli. Marella was an icon to match Agnelli: she was graceful and mysterious, with a swan-like beauty that made her a muse for artists like writer Truman Capote and photographer Richard Avedon.
Together, the Agnellis were an image of classic Italian beauty. They had two children: Edoardo and Margherita.
Edoardo died in from an apparent suicide. Agnelli: the face of Fiat Agnelli served numerous roles in Fiat before he became president of the company. In , he transitioned to the managing director of Fiat.
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