A Twitter chat happens when several Twitter users discuss a specific topic simultaneously using a shared hashtag. Usually, one Twitter user hosts a chat at a specific time, with prepared questions and discussion points. The host will tweet out the questions, often labeled "Q1" or whatever number the question is , and participants will respond with "A1" and their thoughts. Twitter chats usually last about an hour.
They are a great way to show how active you are on social media and to engage your followers and theirs. It's important to interact with the right people on Twitter. It's always smart to engage with your customers to keep them happy and with potential customers to help them learn about your business.
Perhaps you also want to focus on others, such as journalists or influencers whose specialties are relevant to your brand, and an easy way to do that is with Twitter lists. Twitter is free to use, but if you'd like to pay to promote your account on the platform, you have plenty of advertising options. In addition to these options, Twitter has a host of marketing tools to help you improve your campaigns.
Key takeaway: To increase your chances of success on Twitter, consider using and creating hashtags, sharing GIFs and other images, creating polls, handling customer issues privately over DM, and maybe even paying for advertising to increase your reach.
A blue checkmark next to a user's display name indicates a verified account. This means that the social network considers the user to be a prominent brand or influential individual, and it confirms the user is who they say they are. According to the site, an account may be verified if Twitter determines it to be of public interest.
Typically, this includes accounts of public figures in music, acting, fashion, government, politics, religion, journalism, media, sports, business and other areas of popular interest.
A verified Twitter user can lose their verified status if they change their handle or protect their tweets i. In these instances, Twitter will automatically review the user's account to ensure it's still eligible for verification. Consider this if you decide to rebrand. In November , Twitter suspended its verification process. Many users viewed it as an endorsement by Twitter and criticized the social media platform for verifying accounts of controversial people.
However, in December , Twitter announced that it was bringing back the verification process. Key takeaway: The blue checkmark verifies to Twitter users that an account is the authentic profile of an influential brand or public figure. After being suspended in , the verification program is back in In addition to following the best practices and techniques explained above, you should observe these general rules to maximize your success on Twitter.
You can purchase followers from certain services to beef up your count. While it may be tempting to make it look like you have more followers than you actually do, it's not worth it. The followers you get aren't real and won't interact with your brand, so they add no value and make you look bad if you're found out.
The Twitter mobile app is incredibly well integrated with the web platform, so the transition from tweeting on your computer to tweeting from your smartphone or tablet is virtually seamless. If you have an active blog on your brand's website, you can embed tweets into it to showcase any fun content you shared or comments from your loyal followers.
This is a great way to incorporate your social media accounts on your website. To embed a tweet, go to the tweet you want to share and click on the "more" tab in the upper right corner. A dropdown menu will appear; choose "embed tweet," and it will take you to a new page with the appropriate HTML code. From there, just copy and paste the code where you want it to appear. Key takeaway: Make the most out of your Twitter business account by incorporating tweets into your website or blog, tweeting on the go from the mobile app, and building an authentic follower base over time.
Stella Morrison and Brittney Morgan contributed to the writing and reporting in this article. Some source interviews were conducted for a previous version of this article.
Saige Driver. If your brand is on Twitter, you should understand the basics of the social media platform. Here's how to succeed in tweeting for your business. With millions of daily users, Twitter can be a powerful tool to raise awareness about your business, engage with customers and develop leads. Setting up a Twitter for Business profile is simple, but just like a muscle, it needs to be used regularly to be most effective. Understanding how to navigate Twitter for your business can go a long way in business growth.
This article is for business owners, or their marketing and communications teams, examining the benefits of incorporating Twitter into their business marketing strategy. Parts of a Twitter profile Your Twitter profile has six parts: your Twitter handle, username, profile picture, bio, header image, and a pinned tweet. Your Twitter handle is your name, your identifier on Twitter.
This is the name at the end of your Twitter page's URL and the name other tweeters will use to tag you in posts. It can be up to 15 characters and should help people find your business easily. Your username, or display name, appears above your Twitter handle on your profile and can be up to 50 characters. This would be the name of your business or brand. Your profile photo is displayed on your profile and in every tweet you post, so it should visually represent your business and brand.
Many brands use their logo. For your bio, you have characters to describe your business. Include information such as your location, business hours and website URL. You can use the header image behind your profile picture to highlight promotions, events or news about your business. Unlike your profile picture, this image should change regularly. Your pinned tweet is the first tweet people see when they visit your profile, so make it an interesting one that represents what's going on with your brand.
As with your header image, you can change your pinned tweet whenever you want. Twitter terminology These terms are important to know when using Twitter for your small business. Step 4: Search for interests. This will help Twitter recommend good profiles for you to follow. Step 5: Twitter will provide you with some accounts you can follow based on your interests. Pick out a few you like.
If you see them to start you feed off on the right foot. Step 6: You're in! Simply click on the blue button on the top right to tweet, the grey silhouette on the top left to change your profile picture and settings, and get tweeting!
Twitter isn't about friending—it's about following. You can follow people you know personally, or artists or projects you're a fan of.
You can follow robots and parody accounts. Really, you can do whatever you like. Step 1: You may already be following some people if you selected some during your account set up. Step 2: You can also search in the top right hand box for personalities you like.
Step 3: Twitter will continue to offer suggestions for who to follow as you use it. These suggestions will appear in your feed if you're using the app, or on the side of the screen if you're using the website. Step 4: If you're in the mobile app, you can also click on the Connect feature , which will offer you suggestions based on what you've tweeted or liked.
Step 5: Keep adding people. There's no limit, but once you've landed between and accounts, you'll notice the correlation between the number of people you follow and the amount of tweets that show up in your feed.
If you're craving more, keep adding people. But build it up slowly and see how it feels. Before you start firing off tweets, it might help to know a little about the mechanics.
Step 1: All tweets are a maximum of characters. While that might seem too short to say anything substantive, it's not. It might mean having to tweet multiple times to make a complex point in the Twittersphere, we call that a thread , but boiling down your thoughts to a couple of lines really just makes your statement stronger, faster to read, and more shareable. Step 2: Speaking of a Twitter thread, if you have more than characters to say about a subject they are easy to make.
This will string together a series of tweets where you can make a larger point. Step 3: If you want to add a photo, a video, a poll, or a gif, you can do so in the lower bar of the "Compose new Tweet" box.
Adding a photo does not use up any of your characters, and you can add up to four photos or a video less than in length and mb in size. Step 4: Sharing a link your Tweet will decrease your character count by 23 characters. Her promotion of us on Twitter directly caused an increase in followers and new sales!
Our daily tweets are read by more than 20, people now. Any idea how much that would have cost 20 years ago? Game changer. As a result, I got the unique experience of going through the TechStars startup accelerator as a college student! Only Twitter could have connected us. Socedo makes it easy for us to meet people we can help. After a few Tweets, we met up for coffee and I had the chance to fill him in on our company and vision. Meeting Matt led to speaking at the Eastside Incubator and TechStars where I have been able to help startup founders and other entrepreneurs increase their sales and marketing efforts and revenue results.
I was able to connect with several prospects and potential partners by posting to the hashtag. Achieving your goals is a matter of putting effort into them. If you devote time, energy, and resources to Twitter, it will pay off for you. Follow the tweets on Twitter. You'll get regular score updates and fun commentary to go along with it.
Like keeping up with your favorite team, you can also use the search feature to check out what the buzz is on the latest release at the theaters. Sure, you could check what the critics have to say, but their opinion isn't always in line with what most people think of the film. Twitter can be a great way to determine if a movie is a bomb or a hit, so you don't have to waste your money on a real dud.
President Trump became known for using Twitter, and other politicians are increasingly turning to social media sites like Facebook and Twitter. Twitter provides a way for politicians to get the word out and stay connected to their constituents. What better way to tell your senator what you think about a critical vote than to send them a tweet? Politics on Twitter goes beyond following politicians.
The metoo movement on Twitter spread virally in late as a movement against sexual harassment and assault. Before that, political movements like the Iran election crisis showed what a political force Twitter could be. It allowed Iranian citizens to break through the walls Iran hoped to keep up throughout the events and let people worldwide show their support by turning their profile pictures green.
Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads.
Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance.
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