It is thus not clear whether it will be possible to maintain multiple local classified sites or whether the Web will have a single, large site, with geographic location as one of its search criteria.
It is also not clear whether there will be advantages from having multiple, specialized, sites e. Even though there are some unknowns, I am very confident that classified ads have a great future on the Web.
It is the one kind of advertising that seems made for the Web. The other being search ads. Jakob Nielsen , Ph. Donald A. Norman former VP of research at Apple Computer. Nielsen established the "discount usability engineering" movement for fast and cheap improvements of user interfaces and has invented several usability methods, including heuristic evaluation.
He holds 79 United States patents, mainly on ways of making the Internet easier to use. The latest articles about interface usability, website design, and UX research from the Nielsen Norman Group. You still need to know the publication's circulation figures; specific demographics reached; how many times a week, month or year it's published; and where the issues are mailed or purchased. Once you determine which publications will be best for you, contact the publication's advertising departments and ask for a business-classified rate sheet to be mailed, faxed or e-mailed to you.
This contact information can be found on the inside cover or in the first few pages of all magazines, and a call to the newspapers will get you the rate information you need. You'll see that many daily and weekly newspapers offer "neighborhood" sections or a choice of ZIP codes, so you can cover just the areas you want or the areas you can afford. Some free magazine-type publications you find in pharmacies and grocery stores Auto Trader, Home Sales, etc.
Besides the print version, you can also buy classifieds in the online versions of most publications. For either, you'll want a great headline--something that's eye-catching and that makes the reader curious--and a line or two that provides clear information as to what you sell or the service you provide.
Then the only other things you need are your site's URL and a phone number. Making a case in four or five lines including the headline for readers to take action is about as inexpensive a form of advertising as you're ever going to find.
One last bit of advice: No matter whether you're a first-time advertiser or a classified ad veteran, it's a good idea to compose several different versions of your ad and the place the different ads in separate publications to see which ones get the best response. Once you've determined which message is most effective, try using it in publications that didn't pull well for you to see whether the problem was the message or the publication.
You should also continue to use it in the publications where it did well. It's this trial-and-error process that tells you what is--and isn't--bringing in the calls or hits.
To find venues for your classified ads, visit www. Justine Beauregard. Saikiran Chandha. Ytzia Belausteguigoitia. Brendan P.
Michael Roennevig has been a journalist since He has written on politics, the arts, travel and society for publications such as "The Big Issue" and "Which? What Are the Advantages of Advertising in Classifieds? By Michael Roennevig. Time and Money Purchasing classified advertising for your business will typically work out a lot cheaper than buying other media space such as print, radio or TV ads. Reach Using classified ads allows you to focus your marketing on the areas you do business in and reach people who are likely to buy goods or services from you.
Access Radio and television advertising is all well and good, but it's not in front of potential customers all the time. Contact Some online classified services allow potential customers to contact advertisers directly through their websites. Related Articles.
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