When was email first used

In doing so, they opened up a direct line of communication to potentially 20 million American internet users. Marketers saw the opportunity and jumped in head first.

According to Xoom founder Laurent Massa, the campaign was meant to be a joke. However, your audience is likely still overly cautious, so relevant, personalized email campaigns are an absolute necessity. The second reason most people unsubscribe from emails is the lack of relevancy, followed by too many emails received from a particular company. Feel free to share any of these surprising facts about the history of email marketing with your colleagues.

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Discover pricing for our industry-leading data services. Batch Pricing View pricing for all TowerData services. Leaders in email data services since That was the sort of mechanism you had to go through to leave a message, so everyone latched onto the idea that you could leave messages on the computer. But Tomlinson raised the usefulness of computers to such a new level that they soon became accessible for the mass public.

Tomlinson sent the first, history-making email to a computer that was in the same room as him so that he could check whether the software worked.

Tomlinson also played a large role in developing the first email standards. He became a co-author of RFC in The attachment was born when the Multipurpose Internet Mail Extensions Mime protocol was released, which includes the ability to attach things that are not just text to emails.

And so begins the painful exercise of trying to delete emails to make space after someone sends you a massive attachment in the days of limited inbox space. It was one of the first email services not tied to a particular ISP and adopted new HTML-based email formatting — hence the stylising of the brand name.

By the late s spam was becoming a real problem — inducted to the Oxford English Dictionary in — as more and more marketers jumped on the practically zero-cost outreach proposition and inundated our inboxes.

In , the European Union released its Directive on Privacy and Electronic Communications, which included a section on spam that made it illegal to send unsolicited communications for direct marketing purposes without prior consent of the recipient. The US passed similar laws in , although neither have been particularly effective at reducing the load.

The first email standard to attempt to fight the deluge of spam by verifying senders was published after a five-year development.